Branding and Positioning:
Сreating brands people choose

In a crowded market, visibility is vital. We help companies stand out, build a distinctive identity, and secure a lasting place in the minds of their audience.

Why is branding important?

Branding is more than a logo or color palette. It is the strategy that defines how customers, partners, and employees perceive you. A strong brand:
Increases recognition and trust.
Creates an emotional connection with the audience.
Justifies pricing policy.
Simplifies purchasing decisions.

Who benefits from our offer

  • Fintech, trading, and Web3 companies.
  • Businesses in the trading sector through our connections with Traders Union.
  • Experts seeking status and visibility.
  • Anyone who wants to escape the price trap and become recognizable.
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Our Services

Unique Selling Proposition (USP) development

We analyze your business, target audience, and competitors to create a clear and compelling USP that sets you apart in the market.

Naming and Logo

We design a memorable name and logo that capture the essence of your brand and resonate with the target audience.

Brand Strategy

We develop a comprehensive strategy that includes:

  • Brand values and mission
  • Target audience and their needs
  • Key messages and tone of communication
  • Communication channels
Visual Style and Brand Guide

We create a unified visual language:

  • Color palette
  • Typography
  • Graphic elements
  • Logo usage guidelines

How we create accurate positioning

To ensure your brand remains distinctive in a sea of competitors, we use proven strategic analysis tools:
SWOT analysis – identify key growth opportunities and risks for your brand
Target audience profiles – gain a clear understanding of customer motivations and pain points
Positioning map – compare your brand with competitors across criteria important to consumers
Market analysis – determine which niches are saturated and where opportunity gaps exist

Our Cases

Fintech startup:
Redesign + USP boosted brand recognition by 30% and leads by 25% in Q1.
Stock exchange platform
New name + logo + brand guide reduced user acquisition costs by 18%.
B2B investment project
We built a brand strategy + visual identity. Clients reported a 40% increase in trust.

Results in numbers

Unique USP + brand strategy
+ 30% attention and recognition
Naming, logo, visual style
– 18% customer acquisition cost
Implemented cases
+ 40% trust among B2B audiences

Why choose ROI Growth Media

Focus on strategic business goals
We approach marketing as a growth driver, not just a collection of isolated tactics. Our work is designed to achieve measurable outcomes such as market expansion, scaling, stronger brand awareness, and enhanced reputation.
Comprehensive approach with deep expertise
Our team combines analytical thinking, strategic planning, and creative solutions. We support clients at every stage, from brand platform and positioning to implementing end-to-end analytics, PR, and localization.
Experience across regions and cultures
We have extensive experience promoting brands in diverse markets. We account for legal, behavioral, cultural, and linguistic market specifics, tailoring communication and marketing tools to fit each region.
Integration with client teams and transparency
Our collaboration model is built on close cooperation with your team. We align on strategy and goals, provide regular reporting, and adapt solutions as needed. The focus is always on long-term partnership rather than short-term gains.
Reputation and information security
We work in highly sensitive industries, including fintech, Forex, and cryptocurrency, providing full support for reputation management, official communications, and monitoring of the information environment.
Innovative technology and automation
We implement advanced BI and analytical solutions, automate reporting and data management, and provide full transparency into the effectiveness of each channel and campaign.
Compliance and legal stability
ROI Growth Media supports clients with compliance, legal structuring of operations, and communication with regulators. We understand the importance of legal clarity and stability when entering new markets.
Proven results and client trust
We are trusted by companies that value systematic, responsible, and technology-driven work. Our long-term partnerships are built on consistently delivering KPI that make a real difference for business growth.

Ready to start?

Leave a request and we will arrange a convenient time for a consultation with branding experts at ROI Growth Media.
ROI Growth Media
Your partner in building a strong and recognizable brand.